/sugarland/_pdfs/strategic-plan/university-of-houston-at-sugar-land_strategic-plan_action-plan_brand-awareness_update-2023-12-04.pdf
Key Priorities
Goal 1
Reinforce UH brand connection with Main Campus
Action Items
Promotion
Internal promotion
Media
Earned media
Media
Paid mediaGoal 2
Strengthen collaboration with colleges on Instructional Site and stakeholders in community
Action Items
Consistency
Consistent communication with College communications teams
Sharing
Sharing of content
Opportunities
Sharing of marketing opportunitiesGoal 3
Collaborate with Division of University Marketing and Communications for potential shared efforts
Action Items
Opportunities
Shared communications/marketing opportunitiesParticipation
Participation in University Marketing and Communications committees